WHAT THE CEO WANTS YOU TO KNOW, EXPANDED AND UPDATED

The classic on the universal laws of business success, completely revised and updated for today’s leaders

Completely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by best-selling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE, and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs to inventory and cash flow, from turnover, profits, and margins to return on capital and accounts payable and receivable, from product quality to sales. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course.

For everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer.